Thank you very much for the answer.
I sucessfully installed SAP Netweaver ABAP 7.03 Trial (Central Installation --> MaxDB).
After the installation I have a working SAP NW and I can stop and start my MaxDB instance.
Then I installed SAP Strategy Management and I can log on to my SM application server console.
When I log onto SAP SM console I see some samples already installed (I attach the screenshot for better explanation).
But how to access Model Builder/Cube Builder? Are the standalone installations?